Heal Probiotics started in a home kitchen somewhere in Central Jakarta in late 2017, with ORIGINAL intentions of helping friends and families be healthy by brewing TRADITIONAL elixirs based on late grandma's recipes
Saddened by deteriorating trends of lifestyle and increasing varieties of food-choice related diseases in Jakarta, the two co-founders started to offer nutrition advises and bottle mix of raw kombucha containing live probiotics with traditional jamu recipes, hoping to increase awareness and wellness thru gut flora.
In the old days, Indonesian food consisted of what we now know in the West as macrobiotic food. Tempe, oncom, tauco (fermented beans, some kind of miso), sprouts, jamu (healing elixirs made with different combination of barks, roots, and spices), tofu, high-fiber grains were among the daily offering in every household dinner tables. Sadly, increasing globalization and modernization brought about Western diet, viewed as modern, hip and cool, along with cheap antibiotics, televisions, game consoles, and pollution caused by importation of millions of cars. Public health plummeted consequently. Majority of us is not fit. Our gut flora suffers.
We, at Heal Probiotics, aspire to increase the well-being of our people by letting out secret of a lasting healthy lifestyle. Healthy food doesn't have to punish, taste doesn't have to be sacrificed. Probiotic-rich food that is essential for our body and mind can indeed taste really good. We can go back to our ancestor's staple of macro food and heal ourselves with jamu in a much cooler way. Yet we realize that changing food culture is not easy. We approach this by opening communications and strengthening human connection to build trusts so a lifestyle changes happen inherently.
As for trying to be a responsible player in this earth, we try to minimize our carbon footprints in production and distribution by purchasing best local ingredients as direct as possible from growers and only using reusable containers and activating bottle refund program. We also put aside a portion of our profits to charity that is in line with our mission.
Erina Azis, kombucha momma
Erina has lived for more than 27 years in Ithaca, NY, and obtained a doctorate degree from Cornell University. Since 2015 she divides her time between Jakarta and Ithaca, aspiring to make a change, however small it is, in her Motherland. Her two grown children reside in the US, and her husband, a professor, still teaches and alternates semesters each year between Cornell University and University of Indonesia.
Her passion to spread healthy lifestyle was inspired by her daughter Mariko, who suffers from a pernicious autoimmune disease, but contains and manages her symptoms by following certain diet and live probiotic regiment. Erina firmly believes that fermented food holds the key in physical mental health by way of good microbiome, and that fermentation process help create 'super food.'
Erina still brews her own probiotic drinks, makes her fermented vegetable pickles, tempe, yogurt and lovingly hand brews Heal kombucha as if she prepares it for her own family.
Tita Chusnun, co-founder
Tita first met Erina in Ithaca, NY, during her 6-year-stay for her husband’s graduate program at Cornell University. The two women quickly formed a tight bond over healthy lifestyles, approach to child-rearing, and life in general.
Mother of two beautiful kids and an Aesop’s believer that kindness is never wasted, Tita found a way to give back to community by founding ‘Here We Write,’ a reading and writing club for school-age children back in Jakarta. She is also part of the Children’s Literacy Festival.
Having benefited firsthand from kombucha consumption for herself and family, Tita jumped on the opportunity to help spread the benefits of this health elixir. She is the problem solver, marketing director, customer service, accountant and forever Heal Probiotic cheerleader.
Tita graduated from Ithaca College in Ithaca, NY, and spent her childhood and teenage years in Los Angeles, CA
Please meet our entire team. it’s been a pleasure to meet and serve you!
To reduce carbon footprint in delivering products, beginning December 2018 we collaborate with Kami Antar Jakarta, a like-minded amazing eco-warrior group of cyclists. Kami Antar Jakarta pioneers a zero carbon delivery system in Jakarta. Click here to use their service and do your part in reducing carbon.